Afterpay Mystery Market

Afterpay’s Mystery Market is making a spectacular return, bringing a next-level shopping experience to Sydney for one day only.

Blending cutting-edge technology with real-world rewards, this futuristic retail activation is set to completely thrill shoppers with an immersive virtual reality adventure and exclusive giveaways.

This futuristic event offers more than 1,000 lucky Afterpay customers the chance to unlock exclusive prizes from some of Australia’s biggest brands. 

Afterpay Mystery Market this Afterpay Day

Taking place on Thursday, March 20, the Mystery Market merges digital innovation with real-world shopping.

Participants will step into a VR-powered adventure where they can claim prizes worth up to $1,000 from brands such as THE ICONIC, Webjet, JD Sports, eBay, DoorDash, and more.

By simply presenting their Afterpay digital card, shoppers will enter a cutting-edge retail experience where the digital and physical worlds blend.

How to Take Part

Entry is on a first-come, first-served basis, with lines expected to form early. To take part, download the Afterpay app, set up your digital card, and be among the first to arrive at Pitt Street Mall when the market opens at 8 am.

This one-of-a-kind event is set to redefine the shopping experience, offering a glimpse into the future of retail with immersive technology and incredible rewards.

Get in early to secure your spot and be part of this innovative celebration!

Where:     Pitt St Mall, Sydney, outside ZARA
When:      Thursday 20 March 2025
Cost:         FREE

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