Jobs at ellaslist

Join ellaslist, the leading online platform connecting families with amazing things to know and do in their city. With publications across Sydney, Melbourne, and Brisbane, we’ve been empowering parents to discover new experiences and make the most of their family time for over 13 years. Whether you're looking for a great day out, the best attractions and shows, family-friendly holiday inspiration or an inspiring cultural experience, ellaslist has got you covered.

ellaslist is passionate about creating a work environment and culture that fully supports your career while raising kids. Our team is creative and can-do people who thrive in a fast-paced, highly collaborative and fully supportive family-friendly environment. We truly value work-life balance and understand the importance of being there for your family when they need you most.

Parent Content Creators | Sydney / Melbourne / Brisbane (REF: October 2026)

We're looking for parent creators in Sydney, Melbourne and Brisbane to film real family days out for ellaslist and our venue partners, on a casual or contract basis, project by project.

Role	ellaslist Explorer – Family Content Creator
Engagement	Casual employee or independent contractor (confirmed at offer)
Location	Sydney, Melbourne or Brisbane, on location at venues
Hours	Project-based, typically a half-day shoot plus editing time
Busiest periods	Spring, summer school holidays, Easter, winter break
Pay	Agreed per project

About ellaslist

ellaslist is Australia's go-to digital guide for families. We help parents find the best kid-friendly events, places to go, classes, school holiday activities and family travel across Sydney, Melbourne and Brisbane. Our audience trusts us because we're parents too. Everything we recommend, we've done ourselves, with our own kids, on a real weekend, meltdowns and snack breaks included.

The role

This isn't a one-off gig. We're building a small roster of parent creators we can come back to throughout the year, for paid work with ellaslist and some of the country's best family venues, attractions and events. One month it might be a morning at a major museum. The next, a new attraction, a local playspace, a school holiday program or a family travel experience.

What you'll do

A typical project looks like this:

• Visit a partner venue with your family for 1 or 2 hours.
• Film 1 hero video of about 30 seconds
• Film 2 shorter vignettes of about 15 seconds each
• Capture a story sequence across the visit
• Supply your raw, unedited footage
• Deliver on time and follow the disclosure and filming guidelines we give you

Formats and volumes change from partner to partner. Some projects are content production only; others include posting to your own channels. We'll always tell you which up front, and they're paid differently. If you write, or you'd be happy to be featured in ellaslist editorial, tell us. We'd love that too.

The kind of content we love

Real over polished. Show the actual shape of a family day out: the arrival, the thing your kid wouldn't leave, the bit that surprised you.We like ideas with a hook beyond "we went here". Days out with grandparents, first-time visits, rainy-day rescues and "is it worth it with a toddler?" all go down well with our audience. We'll steer you away from over-scripted voiceovers, feature checklists and anything that sounds like the venue's own ad.

Who we're looking for

You'll be a great fit if you are:

• A parent or family-focused creator with kids aged 0–12
• Based in Sydney, Melbourne or Brisbane, with a genuinely local audience
• Building an engaged community, not necessarily a big one; saves, shares and "where is this?" comments matter more to us than follower count
• Comfortable on camera as a family, and confident filming in a busy public venue with kids in tow
• Reliable on deadlines, disclosure and brand safety
• Able to shoot and edit vertical short-form video for Reels and TikTok

Most of our creators have between 2K and 50K followers, and our audience is mainly mums aged 25–44. We build campaigns around several local voices rather than one big one, because that's what actually gets families through the door.

How it works

Engagement. Work is offered project by project, with no set hours and no obligation to accept every project. Depending on your situation, we'll engage you either as a casual employee (paid through payroll, with casual loading and super) or as an independent contractor (with your own ABN, invoicing us per project). We'll confirm which applies before your first project.

Pay. Rates are agreed per project. They depend on the deliverables, the partner's budget, whether content posts to your own channels, and the usage rights needed. Some travel projects are a mix of paid work and a hosted family experience.

Usage and rights. We'll always confirm rights in writing before anything is filmed.

• Standard: ellaslist uses the content on our social channels, website and email newsletters
• Extended: some partners run content as paid ads on their own channels, usually for 3–6 months; this is quoted and paid separately, on top of your creation fee
• Sublicensing: if we license content to a venue partner, we'll name the partner and the channels before you agree

Everyone who appears on camera, including kids, partners and grandparents, needs to be covered by the agreement. Let us know up front who's likely to feature.

Compliance. All partnership content must be disclosed in line with AANA and ACCC requirements, and we'll confirm the tagging for each project. When filming in a public venue, we'll brief you on the partner's rules about filming other visitors and their children. There are no exclusivity obligations.

How to apply

Email [email protected] with:

1. Your handles, plus a link to your media kit if you have one
2. A screenshot of your audience insights showing location and age breakdown
3. Two or three examples of family day-out content you're proud of
4. Your rates for the deliverables above, both with and without posting to your own channels
5. Your usage rate for a 6-month paid window
6. Your kids' ages, and who else is likely to appear on camera
7. Whether you have an ABN, so we can work out how best to engage you

We'll be in touch as projects come up that suit your audience and location.