Coles Little Shop Returns With 30 New Collectable Plastic Things
Oh, Coles. As if there wasn’t enough initial backlash when you launched your super-cute-but-environmentally-ridiculous set of mini collectables, you’ve now gone and brought it back again!
Kicking off again on July 17, your kids will now be begging for mini versions of Arnott’s Barbecue Shapes, Heinz Baked Beans, Maggi 2 Minute Noodles, Campbell’s Tomato Soup, Gillette Fusion 5 Razors, Eclipse Mints, Olay Complete Defence Moisturising Lotion (start them young!) and more.
There's even a special edition Vegemite vintage mini.
The Little Shop 2 also has additional products to help boost sales/increase landfill including a Coles replica truck and a toy cash register.
Coles Chief Marketing Officer Lisa Ronson said Coles is delighted to be bringing back the most loved collectable campaign the supermarket has ever had.
“The first campaign was embraced by customers of all ages and brought to life the traditional hobby of collecting enjoyed by all generations,” Lisa said.
From Wednesday 17 July, customers will be offered a free collectable with every $30 spent at Coles supermarkets.
For the first time customers will also be able to collect Little Shop minis at Coles Express when they're filling their car up.
The consumer uproar that started as a result of Little Shop in 2018 berated the supermarket for its contradictory stance on plastic waste; after they announced a ban on single-use plastic bags (then rescinded this ban for a month in order to appease grumbling customers who have decided that the destructive environmental impact of plastic bags isn’t y’know, their problem, but I digress) and a plastic-centric collectable campaign all at once.
Keen to hear our thoughts on the Coles Craze? We weighed in on the craze in 2018.
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Hero image: Perth Now