Woolworths Offering Free Brick Sets Made From Recycled Materials for Kids

Woolworths has announced its new collectables campaign – packs of brick sets similar to Lego that’ll be free with every $30 shop.

And what’s even better is that Woolworths Bricks are made from 80% recycled materials, using old refrigerators, swimming goggles and luggage handles to create each block.

It’s welcomed move for the supermarket, with previous collectables being slammed for being highly earth unfriendly. Yeah, we’re looking at you, Ooshies.

Woolworths Bricks Collectables

40 Brick Sets to Collect

The bricks, which are also compatible with other brands, are used to create replica supermarket scenes.

There will be shopping trolleys, delivery trucks, cash registers, fresh food and pantry items stocked on the shelves.

And there will be 40 sustainable collectables to collect.

Shoppers will also be able to purchase one of two starter kits that include a baseboard to get your creation started on and doors to the supermarket.

You can either opt for the basic kit for $6 or a deluxe kit for $10.

RELATED: Lego Announce New Eco-Friendly Blocks Developed From Plastic Bottles

New Woolworths Collectables are Environmentally Friendly

It’s no secret that Woolworths has been slammed for its collectables lines in previous years so it’s a welcomed change to focusing on sustainable toys.

“We are committed to making changes for a better tomorrow,” Woolworths chief marketing officer, Andrew Hicks said in a statement.

“Through our latest collectible we're taking customers on this journey with us by showcasing in a playful and creative way how we're growing greener.”

And the supermarket giants hopes the brick sets will lead to conversations between parents and their children about being more sustainable around the home.

“Woolworths Bricks is a fun and interactive way of learning at home that can spark conversations within families about sustainability,” Andrew added.
The collection will be made available in stores and online from Wednesday 8 September. 

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