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The Largest LEGO® Certified Store in the Southern Hemisphere is Now Open!

  • All Ages
    Family

By: Holly Royce, 20 July 2022

The sheer amount of exciting features of Melbourne's new LEGO® store is honestly enough to make your head spin.

This isn't just a child's dream come true - it's a dream come true for EVERYONE.   

The essence of Melbourne!

 

Let's start with the sheer size of the store. They don't call it the largest LEGO® Certified Store in the South Hemisphere for nothing. We're talking about a 559-square-metre store based in Melbourne Central.

That's ten times bigger than a regular basketball court. 

And it sounds like every inch is action-packed, showcasing an immersive new retail concept featuring hybrid digital and physical experiences designed to inspire creativity and encourage play.

Everything is awesome.

 

Key features of Melbourne Central's new LEGO® Certified Store include:

  • A Personalisation Studio invites visitors to make a memento of their visit. Customers are invited to reimagine themselves in LEGO® form as a portrait from the Mosaic Maker – standing as the first LEGO® Personalisation Studio in ANZ. 
  • A wide range of LEGO® sets, with fun and engaging communication, focused on passion points to help shoppers navigate across the range.
  • Inspiring 3D models of the LEGO® sets and hands-on building experiences to inspire creativity and imagination.
  • All the signature features of LEGO® Stores globally, including a 'Pick A Brick' wall and MinifigureTM Station.

Now, excuse me while I book tickets to Melbourne and get into this dream store ASAP! 

Location of LEGO® Melbourne Central

Level 2, corner LaTrobe Street and Swanston Street, Melbourne

Opening Hours

  • Monday 10:00am - 7:00pm
  • Tuesday 10:00am - 7:00pm
  • Wednesday 10:00am - 7:00pm
  • Thursday 10:00am - 9:00pm
  • Friday 10:00am - 9:00pm
  • Saturday 10:00am - 7:00pm
  • Sunday 10:00am - 7:00pm

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