Tasmania is already responsible for whisky and wilderness, and now it's coming for our sweet tooth, too. Plans for a shiny new Cadbury Chocolate Experience at the historic Cadbury Chocolate Factory site in Claremont, Hobart, have officially been approved by Glenorchy City Council, meaning Australia is one step closer to a full-blown chocolate pilgrimage!
A Huge Cadbury Chocolate Experience is Opening at Tasmania's Historic Hobart Factory
The $150 million project will give the beloved Cadbury site a very indulgent second act, with plans for a chocolate lab, cacao forest, chocolate lounge, emporium, tasting facilities and waterfront parklands, complete with landscaped walkways and a new Cadbury Claremont ferry terminal.
In other words, this is not a quick duck-in for a chocolate Freddo. This is a full-blown cocoa pilgrimage, with nostalgia, snacks and the very real possibility of leaving with no self-control whatsoever.
The new building will sit next to the existing Cadbury factory and take design cues from the brand's famous foil wrapper, because apparently even architecture can now look good enough to eat.
What is the New Cadbury Chocolate Experience in Tasmania?
The attraction is also expected to include hands-on experiences, chocolate masterclasses and plenty of tasting opportunities, which is excellent news for anyone who considers eating several blocks before lunch to be legitimate research.
Will There be a Giant Chocolate Fountain?
There have also been rumours of a world-record chocolate fountain, though recent plans suggest that particular Wonka-level fever dream may have been quietly shelved. Still, with a cacao forest, chocolate lab and emporium on the cards, we will somehow find the strength to carry on.
Why the New Cadbury Attraction is Big News For Tasmania
For many Tasmanians, this is a long-awaited comeback. Cadbury's famous factory tours were once a major Hobart drawcard before they ended in 2008 following changes to health and safety laws, while the visitor centre closed in 2015 as parent company Mondelez shifted its focus to manufacturing and visitor numbers declined. So no, the chocolate itself did not stop flowing, thank goodness, but the public-facing chocolate experience did vanish for a decade. This new project is set to bring the magic back, minus the hairnets and, presumably, any real chance of falling into a vat of Dairy Milk.
And it's not just a win for sweet-toothed tourists. The new Cadbury Chocolate Experience is forecast to attract around 431,000 visitors a year and generate more than $120 million annually for Tasmania's economy.
When Will the Cadbury Chocolate Experience Open?
The project is currently due to be completed by September 2028, which gives us all plenty of time to book flights, practise saying just one more piece with a straight face, and emotionally prepare for the emporium.
Visit the Cadbury Chocolate Experience for more details and updates.
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