Lego Has Announced It Will Remove Gender Stereotypes From Its Products

  • Kids

Just in! Lego has made a huge announcement about how it will remove gender stereotypes from its products.

The global toy company made the decision after a study showed that young girls are being held back by gender stereotypes.

Lego will now make products that are “free of gender bias and harmful stereotypes”.

“The benefits of creative play such as building confidence, creativity and communication skills are felt by all children and yet we still experience age-old stereotypes that label activities as only being suitable for one specific gender,” explained Julia Goldin, Lego’s chief marketing officer.

“At the LEGO Group we know we have a role to play in putting this right. The company will ensure any child, regardless of gender identity, feels they can build anything they like, playing in a way that will help them develop and realise their unique talent.”

According to Lego, “girls are ready for the world but society isn’t quite ready to support their growth through play”. 

For instance, 76% of parents said they would encourage their sons to play with Lego, compared with 24% who would recommend Lego to their daughters.

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