Joode: The New Aussie Brand Bringing Fun To Your Feet

  • Teens
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Nothing puts the spring in your step quite like a cute new pair of socks and one clever Aussie mum has just created a gorgeous range of these everyday essentials in happy hues and adorable designs that will do more than just keep your toes toasty - they will put a smile on your dial.

Meet Joode - the new locally-owned sock brand that’s bringing fun to your feet.

Self-confessed sock aficionado Sarah Willmott started her new venture out of sheer frustration when she couldn’t find beautiful, comfortable socks worthy of bestowing as gifts. All she wanted was a pretty colour palette that was different to the norm and easy on the eye, in designs that would suit everyone from all walks of life, from teenagers to their parents.

Joode Socks: The New Aussie Brand Bringing Fun To Your Feet
Put your best foot forward with Joode.  Photo: Leah Ladson

Desperate for a joyful solution that would produce a hands-down favourite you would rummage through your drawer to find, she set out on a passion project to fill the foot-sized gap in the market.

Now, Joode has just launched its debut range of quality, combed cotton socks that are ethically made (by real people for real people) and purposefully designed to make everybody's feet feel - and look - good.

Joode has woven together a contemporary aesthetic with a light, luxurious feel that wraps your soles in softness. Their eye-catching creations are vibrant and quirky yet totally tasteful (even among the fashion-conscious tweens!) and feel like a dream to wear. Plus, the quality material ensures they are comfy all year round and don’t lose their shape.

Throughout the process, Melbourne-based Sarah has collaborated with a team of creative Aussies on the ground, from the designers to the photographer and everything else in between, to help her create an inclusive collection of socks that absolutely everyone can delight in - boys and girls from teens to adults.

Joode Socks
Give the gift of happy feet!  Photo: Leah Ladson

Joode is all about bringing a little bit of joy to every day by choosing a pair of socks that suits your mood, lifts your spirits and makes you smile. Plus, not only will they warm your feet, they’ll warm your heart too! Joode donates $1 from every order to Chronic UTI Australia - their official charity partner - and all funds raised go toward essential research to help chronic UTI sufferers, of which Sarah is one.

When socks are this cool, they make perfect (and practical) presents and that was, of course, the heart and sole of Sarah's mission. So, give the gift of happy feet this Christmas! Super cosy and oh-so-cute, Joode socks make impressive stocking stuffers. Available in two sizes, you can stock up on unique styles that everyone will toe-tally adore. You can also snap up awesome sock gift boxes.

Shop now at Joode and treat your feet!

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