Allen’s and the Australian Women’s Weekly New Party Cake Book is Free at Coles

Iconic lolly brand Allen’s has teamed up with The Australian Women’s Weekly to re-create a new version of the much-loved 1980s Birthday Cake Book.

The Allen’s Party Cake Book is packed with an incredible 30 cakes, all featuring lollies from its line like Frogs Alive, Snakes Alive, and Strawberries and Cream.

Each page features a simple how-to with hot tips and even templates for party cakes for any occasion or age.

The best bit? It’s completely free at Coles when you buy any three Allen’s or Bakers Choice products in one single shop from September 1.

Women's Weekly Birthday Cake Book
The cook book will be free at Coles.

Allen’s and the Australian Women’s Weekly New Party Cake Book

The book is to mark Allen’s reaching its own major milestone, recently marking 130 years of creating some of Australia’s most loved lollies.

“We are so excited to continue celebrating our 130th birthday with the new Allen’s Party Cake Book – it’s the ultimate party starter for any age or occasion,” Nestlé head of marketing confectionery, Joyce Tan said.

“Like Allen’s lollies, the AWW Cake Book has been a staple of many childhoods, so we know this partnership between two iconic party-loving brands will spark the imaginations of Aussies to create new delicious and delightful cakes for any celebration, with a fun Allen’s twist.”

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