When it comes to little ones and makeup, parents can find themselves caught between curiosity and caution. But Oh Flossy is the Australian brand redefining what kids’ makeup means! It's not about beauty routines or growing up too fast - it’s about playing dress-ups, building confidence, and sparking imagination.

Oh Flossy creates safe, age-appropriate play makeup and skincare designed to help kids explore self-expression safely through colour, texture and creativity. From sparkly eyeshadows and shimmery lip glosses to gentle face paints and nourishing skincare, Oh Flossy offers products that are kind to young skin.

Oh Flossy: Play Makeup and Skincare That Helps Kids Get Creative

For kids, makeup should be joyful and creative as play itself! Oh Flossy’s range of play makeup and nail polishes lets children experiment safely with colour and sparkle - no harsh ingredients, no tricky removers, and no mess for parents to worry about.

Each formula is crafted from non-toxic, naturally derived ingredients that are gentle on sensitive skin and easy to wash off. It’s the kind of fun that lets kids be kids - expressive, silly, and utterly themselves.

We want children to explore and express themselves without the pressure of adult beauty standards. And we want parents to feel completely comfortable with the products their children are using.
Vanessa Neyman - CEO, Oh Flossy

Made for Play, Not for Perfection

Oh Flossy’s makeup isn’t about contouring or covering - it’s about creating and pretending. The Oh Flossy Deluxe Makeup Set is a perfect starter, packed with soft, safe colours that inspire little artists. Pair it with the 5-Piece Rainbow Makeup Brush Set and Kids Disco Fever Glitter Set, and suddenly, playtime becomes a sparkling stage performance or a magical fairy adventure.

The Oh Flossy Party Nail Polish Set adds even more fun to the mix. With vibrant, water-based shades that peel off easily, kids can switch up their look without the fumes or chemicals found in adult nail polish. There’s even a Face Paint Set for those who prefer creative expression beyond beauty - transforming playdates into carnivals and birthday parties into works of art.

The Oh Flossy Natural Lip Gloss Set is another favourite, offering a soft shimmer and gentle hydration without the stickiness or synthetic ingredients found in typical glosses. Each gloss adds just a hint of sparkle - perfect for play and parties. Made from natural, non-toxic ingredients and flavoured with subtle fruit extracts, it’s safe enough for everyday fun and easy to wash off when playtime’s done.

And while sparkles and glosses often get labelled as “girly,” Oh Flossy is proudly inclusive and made for everyone. The brand celebrates creativity in all forms, from superheroes and sea creatures to fairies and festival fun. Every colour, brush and glitter pot is designed for kids of any gender to play, explore and express themselves freely.

A Safe Start to Skincare

As kids grow up, Oh Flossy evolves with them, from sparkly play makeup and nail polish to gentle, age-appropriate skincare. As tweens start to take an interest in caring for their skin, Oh Flossy introduces healthy self-care habits early without overwhelming routines or adult-level products.

The Glowing Skin Essentials Kit includes everything young skin needs: a Glow Getter Gentle Face Wash, Dreamy Dew Hydrating Moisturiser, and Whipped Wonder Shimmering Body Custard. All products in the kit are made with skin-loving natural ingredients and free from parabens, sulphates, and synthetic fragrances.

And now, Oh Flossy has added something fresh to the mix! The Hydra Hit Hydrating Coconut Face Mask, designed for tweens and teens, is a bamboo sheet mask that delivers a gentle hit of hydration with Hyaluronic Acid, Aloe Vera, and Chamomile. It’s a fun, refreshing step that makes self-care feel fun!

Gentle, Sustainable and Australian Made

Every Oh Flossy product is proudly Australian-made, cruelty-free, and packaged responsibly using recyclable materials. The brand’s commitment to safety goes hand in hand with a dedication to sustainability, with gentle, earth-friendly products that are still bright, fun, and exciting.

Parents can rest easy knowing their child’s products are gentle, safe and dermatologically tested, and suitable for even the most sensitive skin. From the first glitter brush to the first face mask, Oh Flossy provides a safe space for kids to play, experiment and grow.

Whether it’s painting a rainbow on their cheeks or pampering their skin after a big day, Oh Flossy makes creativity, care, and confidence all part of the same journey, leading a positive shift in how kids explore self-expression and self-care.

Discover the full range of Oh Flossy play makeup and skincare designed especially for kids and tweens at ohflossy.com and see why this homegrown favourite is changing the face of kids’ play.

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