Cinnabon Have Launched Down Under And We’re Drooling
Laying lofty claims to having the world’s best cinnamon roll, renowned American chain Cinnabon are making their way to Aussie shores this year after a progressive Queensland family company landed the rights to the Seattle-born bakery giant.
Expected to launch in the sunshine state first, in southeast Queensland shopping centres before expanding to Sydney in 2020 and Melbourne in 2021.
Those sticky fingered Queenslanders got the scoop! Cinnabon opened its first Australian store on December 14 in a suburban Brisbane shopping mall. Find it on the ground level of Toombul Shopping Centre. The second store will open in Westfield Garden City, located in the suburb of Upper Mount Gravatt in January.
We have been told that the next stores will *roll out* in the new year.
Bansal Group shot to success after opening six iconic American burger joint, Carl Jr’s, across Queensland in just one year, and their co-owner Gaurav Bansal told Courier Mail that the group “always wanted a sweet brand in [their] portfolio and when I looked at Cinnabon for flavour experience and smell, I thought there was a big market for this in Australia.” You'd be right there, sir!
Freshness is a huge focus of the franchise as the scrolls are cooked in-store every half an hour. As Bansal says, “their frosting and cinnamon make them different from any other brand that people can’t imitate.”
The Cinnabon Australia Facebook page was recently launched and has already amassed over 19,000 likes. It looks like ellaslist aren't alone in our obsession with all things sweet ’n’ scroll-shaped.
The plan for Bansal Group is to sub-franchise Cinnabon in Australia whilst also retaining a handful of outlets for themselves. According to reports from the group, there are plenty of eager investors waiting in the wings for their slice of the scroll. We don’t blame ‘em!
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