Bargain hunters, rejoice! Amazon Prime Day has officially landed in Australia – and this year it’s bigger and longer than ever. Running from Monday 8 July through to midnight Sunday 14 July 2025, Prime members can take advantage of seven days of exclusive deals across hundreds of thousands of products.

Amazon Prime Day 2025: Seven Days of Mega Savings for Aussie Shoppers

What's on Sale for Amazon Prime Day?

From big-name brands like Apple, Dyson, and Sony to homegrown Aussie favourites like Pistachio Papi and Sneaker Laundry, there’s something for everyone in this massive mid-year sale.

Prime members can snap up discounts across all categories – including tech, fashion, beauty, homewares and more – all with the added bonus of Amazon’s fast and free Prime delivery.

New for 2025, Amazon has also partnered with 100% Pure New Zealand to offer deals on flights, hotels and experiences via partners like Air New Zealand, Luxury Escapes, Flight Centre and more – just in time to plan a winter getaway.

We're Making a List, and Checking it Twice

With recent research showing that 72% of Aussies plan to start Christmas shopping as early as July to spread out the cost, Prime Day is shaping up to be one of the best opportunities to save big – and shop smart.

Christmas Shopping for Amazon Prime Day
Amazon Prime Day


Arno Lenior, Director of Amazon Prime, APAC, said: “We’re proud to offer our longest ever Prime Day in Australia, packed with some of the best deals of the year. We know Aussie shoppers are focused on value, and we’re delivering across every product category – plus fast and free Prime delivery.”

Not a Prime member yet? New users can sign up for a 30-day free trial and gain instant access to Prime Day deals, Prime Video streaming, and more.

Let the savings begin!

For more information and to get shopping, visit Amazon.

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