Barbie❜s Pink Paradise: An Immersive Pop-Up Experience at Myer

Just in time for the school holidays, Myer has transformed Level 6 of its flagship Bourke Street Mall store into a world of pink wonder and delight. From 30 June to 30 July, Barbie fans are invited to step into this immersive Barbie world and journey through the glamorous universe of one of the world's most iconic dolls.

This unique pop-up experience, developed in partnership with Mattel, offers countless opportunities for fun, imagination, and empowerment. "We are thrilled to partner with Mattel to create a one-of-a-kind immersive experience for customers of all ages to enjoy," said Geoff Ikin, Chief Customer Officer of Myer.

Guests are invited to wander through the Myer X Barbie Windows, where Myer's iconic windows are brought to life with the style and fun synonymous with Barbie. Additionally, fans will have the unique opportunity to buckle up and live their Barbie fantasy in a Barbie The Movie Pink Corvette Convertible Car, designed with a driver's seat perfect for younger fans.

Dance enthusiasts can groove to the official Barbie Movie soundtrack at the Disco Corner, while those seeking a picture-perfect moment can step into the iconic Barbie Box. For a touch of pampering, official Barbie licensed partners Mermade Hair and OPI will be offering glamorous styling and nail services at the Barbie Beauty Parlour.

Children will also have the chance to unleash their creativity with Barbie colouring books to give away in the colouring space (from 30th June - 9th July while stocks last) and the Barbie fun continues with the fashion label Review, which has created an exclusive collection of chic and playful pieces capturing Barbie's iconic style, available for purchase at select Myer stores and online.

Don't miss your chance to enter Barbie's Pink Paradise and indulge in a world of imagination, empowerment, and endless possibilities. 

Where:   Level 6, Myer Bourke Street Mall, Melbourne
When:    30 June to 30 July
Cost:     FREE |  Additional costs for Barbie-themed merchandise, pampering services at the Barbie Beauty Parlour, and purchases from the Review Barbie collection.

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