Giant Babies Take To The Streets To Crowdfund For A Baby Social Enterprise

By: Rosie Stevens, ellaslist

Mum and dad team, Kailly and Rich Hill, have pledged to swap their everyday clothes for giant baby costumes until they raise the $15,000 needed to get their new baby gift social enterprise, Good Bubs, off the ground.

The aim of Good Bubs is simple: they want to help give all babies a fair start in life. After having their daughter in 2017, Kailly and Rich realised how fortunate they were to have an uncomplicated pregnancy and birth, and to be be able to give their daughter the happy, healthy start in life that she deserved. 

Kailly says, “it began to really affect us knowing that millions of babies around the world aren’t that lucky. That’s why we set up Good Bubs, a social enterprise selling baby gifts, with 50% of profits donated to charities delivering positive outcomes in early childhood development.”

The Cause

In Australia and around the world, there is growing recognition of the significance of the first few years of a child’s life in setting the trajectory for lifelong development, education and employment outcomes. Babies’ neural connections develop more rapidly in their first 1000 days than at any other time, making this an unrivalled opportunity to change the course of a child’s life. 

Yet research shows that millions of children around the world do not have the sanitation, nutrition, protection from harm and learning opportunities they need for healthy development. Some heartbreaking but true facts: 

  • 155 million children under 5 have stunted growth because of inadequate nutrition and health care.
  • Every day, over 1400 children under 5 die from diarrhoea caused by unsafe water, poor sanitation and sub-standard hygiene.
  • There are around 15.5 million 3 and 4 year olds with whom an adult doesn’t read, tell stories, count, name things or draw.
  • More than half of all children globally – over 1.2 billion – are threatened by conflict, widespread poverty or discrimination against girls. 

Good Bubs To The Rescue

The Good Bubs team needs $15,000 of crowdfunder money to begin production of their first products – baby blankets and burp cloths. 

The baby blankets and burp cloths have been designed in Australia, from naturally sustainable and pesticide-free bamboo. They’re lightweight, perfect for the Australian climate, and are super-soft, super-breathable and super-snuggly to boot. Ultimately, they make the perfect gift.

In order to raise this money, Rich and Kailly will be wearing giant baby costumes in all of their own time until they reach their target. And yes, that includes the commute to work, the supermarket shop, childcare drop-off, beach walks and weekend morning coffee runs.

Want to support Good Bubs in their giant-baby clad quest? You can pre-order from the Good Bubs range or make a donation. To follow the campaign, check Good Bubs out on Instagram or Facebook.

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