Dinner on your doorstep - My Food Bag. All you need to know

It’s a daily and exhaustive issue for all parents: not one day goes by without having to think about it, we can’t get away with ever not doing it. It’s an issue that requires us to be creative during the least creative part of the day when we’re tired from work or a day of kid wrangling – it’s that question – what on earth to make for DINNER. 

In recent years social media has ensured that we parents are frequently flooded with the latest food opinions, advice and strategies. Sugar is evil, good carbs, bad carbs, gut health, good fats, no processed foods, hidden salts and sugars, eat this butter not that butter, support local and buy sustainable. The information is often confusing and can be overwhelming – there has never been so much pressure to get your family dinner plate right. But for the modern family juggling work and raising kids the need for convenience and simplicity is increasing and necessary – getting that balance day in day out is a constant struggle for parents.

But there is a company that’s recently hit our Australian shores that aims to put an end to our dinnertime woes. My Food Bag is a new and pioneering player in the premium food delivery market, a company that brings together fresh seasonal produce, easy to prepare tasty recipes and home delivery convenience that’s already made it a runaway success in New Zealand. Their healthy wholesome food philosophy has already seen them deliver nearly 5 million meals to over 15,000 trans-tasmanian customers and they’re set to continue that success here.

My Food Bag is a women led company with excellent credentials – Nadia Lim, co-founder, head chef and dietitian won the second series of MasterChef NZ and is the author of 4 best selling cookbooks. Theresa Gattung, co-founder and former CEO of Telecom NZ, Cecilia Robinson, Group CEO is a working mum and serial entrepreneur and Suzanne Mitchell, Australian GM, previously eBay is also a full time working mum.  These ladies understand the need and challenge for families of planning a healthy and tasty meal every night. My Food Bag takes away all the time-consuming aspects of planning, shopping and cooking a nutritionally balanced dinner at home fit for the whole family with easy to follow recipes, top quality produce and exact ingredients to prepare that eliminates home food wastage – all at a price point that families can afford.

My Food Bag: How It Works

Pick a Food Bag
Depending on who’s in your family; choose from one of the two family bags delivered weekly or fortnightly. My Family Food Bag caters for two adults and 2/3 young children provides 5 meals for the week or the My Classic Food Bag designed for two adults and two hungry teens, choose from 3 or 5 meals per week. Each Food Bag comes with recipes and all the key ingredients necessary for a delicious meal. You’ll need to have a few staples on hand in your pantry like butter and oil, all easily outlined in the recipe cards.

My Family Food Bag Price: $159 per week – that’s just $6.36 a plate.
My Classic Food Bag price: From $119 per week – $9.92 a plate.

ellaslist customers can claim $25 off their first order. Use code ELLASLIST at payment

Recipes
Nadia Lim is the mastermind behind all the healthy recipes, so you no longer have to worry if a meal is nutritionally balanced – the planning is all done for you. You can see ahead of time the menu Nadia and her team of chefs have planned for you on the website. Family Bag recipes can be eaten by everyone, even the fussiest eaters – you won’t find spicy or overly strong flavours that a child would be unlikely to try.

 

The Produce
All your ingredients are sourced from local Australian suppliers and include the freshest seasonal produce plus the meat is all grass-fed and free range and the fish is sustainably fished. That’s healthy eating and environmentally conscious – it’s a win-win.

Here’s a taste of what’s on the menu for The Family Bag this coming week:

Monday: Fish with sweet potato mash and tomato, spinach, carrot and corn salad
Tuesday: Moroccan yoghurt chicken with roasted vegetables
Wednesday: Honey, soy and ginger beef and vegetable stir-fry
Thursday: Lamb kofta with vegetable couscous
Friday: Sausage pita pockets with home made onion capsicum relish

Delivery
Delivery is free, and arrives right on your doorstep on Sunday within a two-hour delivery window. They’ll send you a SMS to let you know when to expect your delivery. You can manage your order frequency within your account. Choose weekly or fortnightly orders and if you’re going on holiday or need to take a break just pause your subscription and reset for the next convenient week for you.

Cook and Enjoy!
Easy step-by-step recipe cards are provided. My Food Bag will also send you a free folder so that you can keep them all in one place.  Match your ingredients to the card and get ready to cook. Meals take approximately 30 minutes from start to plate.

ellaslist tries and tests: We sent My Food Bags to 5 ellaslist explorers this week for some rigorous testing. Find out what they had to say about their My Food Bag experience:

 

• Yvette – the editor’s review


• Alana – the conscious cook


• Annie – the foodie mum


• Lindsay – better planning and less food wastage


• Lauren – a returning-to-work mum

Want to try it for yourself? You can grab 25% off your first weekly order. Simply head to www.myfoodbag.com.au and enter the code ELLASLIST at payment.
This exclusive ellaslist offer is for your first bag only. Valid until 19th October 2015. Cannot be used in conjunction with any other offer. Full details on delivery areas and T&Cs available online.