Reach local parents with ellaslist

Established in 2010, is an independent online publisher and around-you platform aimed solely at Australian families. ellaslist makes discovery easy through our web, mobile, social and eDM channels. We connect Aussie parents with the best of local and beyond - from exciting things to see and do every day in their neighbourhoods, to parenting news and cool products. Anything that helps parents rock at this parenting gig.

We're about the right here, right now - the getting through today, tomorrow and next weekend. We connect parents with local, relevant and truly authentic native content that informs, educates and excites. Stuff that makes a daily difference to them and their families.

Our team - are your audience. 12 diverse and insightful parents with 26 kids ranging from 1-13 years (and one grandparent too). We know what makes mums tick and what motivates them. Plus our huge team of ellaslist explorers, 70 of them - all real mums and their families getting out and about testing, reviewing and writing about the best family experiences, services and products that provide our audience with genuine insights and helpful tips.

We work in partnership with brands and business that share our values - from small business activity providers to large event organisers, major attractions, councils, government, destinations, product and great brands - via agencies and direct.

To find out more

Tell us a little about yourself and we'll get more info and our Media Kit to you, or call the team on 02 9130 4678 or send us an email here