Coles Launch New Collectable Campaign To Rival Little Shop

  • Parents Only

Parents, remember that time the world went crazy for collectable miniature supermarket items like pocket-sized Vegemite and Nutella jars, packets of Tim Tams, Colgate toothpaste tubes and boxes of Lipton tea bags? Still recovering from the attachment your family developed towards these adorable-but-environmentally-ridiculous items? Well, Coles has got a new kid on collectables block named Stikeez, and it’s set to rival the popularity of Little Shop.

Good Intentions

Although you’re probably eye-rolling to the max right now as you contemplate yet another set of unwanted plastic collectables crossing the threshold of your home, this one is rooted in good intentions.

This time around, Coles has partnered with the Healthy Kids Association in an attempt to inspire Aussie kids to eat more fresh produce. Stikeez—and the associated Coles Fresh Rainbow Challenge—is designed to make healthy eating fun, with 24 mini fruit and veggies to collect.

Some of the Stikeez are named after actual Coles producers, such as Marie the Mango which represents Marie Piccone from Manbulloo in the Northern Territory, Sunny the Strawberry originating from Sunny Ridge Strawberry Farm in Main Ridge, Victoria and Carlo the Cucumber inspired by Carlo Pippo from Fresh at Heart in Ballina, NSW.

The Rainbow Challenge


The Rainbow Challenge encourages families to track their fruit and vegetable intake by crossing off all the fruit and vegetable colours of the rainbow each day.

Coles chief operating officer Greg Davis told that he fully anticipates that the new craze will be a smash hit.

“We know our customers love new and exciting campaigns that make shopping fun. In this case, we’re bringing to life our fresh produce to help parents encourage their kids to try new types of fresh fruit and veggies,” he said.

“We’re thrilled to have partnered with Healthy Kids Association to create the Coles Fresh Rainbow Challenge which helps parents reward their kids for eating more healthily.”

How To Get Your Hands On Them

As with the Little Shop, customers can receive one free collectable for every $30 they spend in store as of Wednesday 13th February. And, it doesn't stop there! Stikeez collector cases will be available for $4 and a range of drink bottles, toys and snack boxes will also be available. Happy new addiction! 


More Recent News Here:


Have you signed up to our newsletter? Join ellaslist to get the best family and kid-friendly events, venues, classes and things to do NEAR YOU!